Principal:

Ron
Leckie





Contact
Information:

office:
+1.408.255.0853
cell:
+1.408.621.1895

Email:
"ron" at this
domain

Join Email
List

INFRASTRUCTURE Advisors

Consulting Services for the Semiconductor, Equipment & Related Industries


Services: "Validator" | Strategic Mktg. | Bus. Dev. | Analyst | Diligence | Start-up | Expert Witness | Speaking |


  Strategic Marketing:

"The study showed that bad marketing was a contributing factor in the death of sixty-four percent of the businesses surveyed."
..... according to a study by US Bank.
"Failing to establish strategic priorities is the most common mistake senior executives make in their first 100 days"
..... according to executive search firm Korn/Ferry International.

 

INFRASTRUCTURE Advisors provides strategic marketing services to clients in the semiconductor, semiconductor capital equipment and related industries. After an initial set of interviews and audit, we work with the staff to develop a set of market options that are then recommended and discussed in facilitated sessions with the client.

Market research may be performed as required to evaluate the preferred options, and then we can help the client develop, document and initiate implementation of their strategic marketing plan. Activities may include some or all of the following:

Assessment

Review the Company's Vision / Mission
Evaluate the Technology & Products
Research the Markets, the "Fit" and the Opportunities
Interview the Staff
Interview Customers
Assess the Competition

Develop the Strategic Plan

Present Assessment Results
Work with Staff to Identify Winning Strategies
Document Recommendations
Facilitate Buy-in to the Identified Strategic Direction

Implementation

Develop the "Elevator Pitch"
Create the Positioning Story and Plan
Plan PR and Advertising
Create the Roll-out Plan for Customers, Media & Internal

Follow-up

Conduct a perception audit at Customers
Report Findings